Think about if virtually each second in your life was documented: the nice, the unhealthy, the humorous, the embarrassing and even probably the most heartbreaking. For the Ok-pop famous person group ENHYPEN, they don’t have to think about it. It has been part of their lives since they have been youngsters, once they participated within the Korean competitors collection “I-LAND” in 2020.
Premiering on the top of BTS mania, wherein BTS made an look, the collection was a three way partnership between multinational leisure firms CJ Leisure and HYBE. It was a world success, with worldwide on-line viewership of over 20 million throughout 12 episodes, and participation from over 178 nations within the voting.
Each a part of the contestants’ lives was documented as they lived and educated on the compound, with each fan-favorite second become fan edits and memes. Even after the collection concluded, it didn’t take lengthy for the group to debut and return to the general public eye. Inside two months, ENHYPEN — comprised of Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-Ki — launched their first EP, “Border: Day One.”
Since then, the group’s meteoric rise has been nonstop: They’ve launched 11 albums (5 of which have positioned within the Billboard 200 Prime 10), carried out at this yr’s Coachella Valley Music and Arts Competition and completed two world excursions. The group is at the moment on its third worldwide jaunt, the “Walk the Line” world tour, and is ready to carry out Saturday at BMO Stadium in Los Angeles.
It’s exhausting to consider it has solely been 5 years since they debuted. Now practically of their early 20s, the group’s members are making an attempt to show that they’re not the boys they as soon as have been firstly of their careers. With their newest album launch, “Desire: Unleash,” they need to present ENGENEs — the title for his or her fandom — how a lot they’ve grown as artists and as individuals. Their latest Coachella set showcased a extra edgy aspect to their efficiency, one which they’d organized themselves.
“One of the most impressive moments in our growth journey was Coachella,” says Heeseung. “When I think back to when we just debuted, I don’t think we were even boys. We were almost babies. We began this journey with such young members, and we’ve made it all the way here. We grew physically, but throughout this journey, we also grew mentally, and that has helped us show the best side of ourselves.”
Rising up within the public eye was not simple for the group, whose youngest member, Ni-Ki, was 14 years outdated in the course of the competitors. They needed to adapt to their new life-style rapidly, however felt lucky to be surrounded by an excellent group and workers that made it simpler. Although Ni-Ki is conscious his childhood was not the norm, he says he acquired a variety of psychological stimulation that helped him grow to be the individual he’s now.
Ok-pop band ENHYPEN on the Dream Stage at KCON 2024.
(Konuk Ryu)
“Because I started in this scene from a young age, I had to go through many changes,” Ni-Ki explains. “For example, my personality underwent many changes, and I realized many different things because I was in a good environment for that to happen.”
Sunoo admits they have been somewhat immature and clumsy throughout “I-LAND” and even throughout their debut, nevertheless it was actually who they have been on the time. What has been depicted by the present, behind-the-scenes footage and their social media is who they’re.
“Now that I think about it, we showed almost everything,” Sunoo admits. “During the show, we were showing the very raw version of ourselves. I think our fans did love those sides of us as well. As we grew, they got to love us even more.”
Chief Jungwon believes that having all the things on social media helped the group’s reputation as they debuted in the course of the COVID-19 pandemic. Since they couldn’t meet their followers offline, they relied on social media to attach with them. He says, “There are clear pros and cons of being in this [digital] era. Before we debuted and appeared on ‘I-LAND,’ social media was already widespread, making it easy for things about us to go viral.”
Dr. Hye Jin Lee, a Ok-pop scholar and scientific assistant professor on the USC Annenberg Faculty for Communication and Journalism, notes that social media might have helped ENHYPEN develop additional, as social media utilization reached an all-time excessive in the course of the pandemic. TikTok customers soared round that point, offering one other platform for the group to extend its visibility and share its music by short-form content material. With over 30 million followers on TikTok, the group follows viral traits and dance challenges, in addition to schedules livestreams on each TikTok and its firm’s official app, Weverse.
“ENHYPEN had to rely on digital media to meet and interact with fans due to debuting at a time when in-person performances weren’t possible,” Lee explains. “That has allowed them to build strong connections with their fans. That’s why they’re more prolific on social media. They post on Weverse daily and are very active on TikTok.”
ENHYPEN is aware of its public picture and the fixed surveillance by its followers by the group’s media and livestream appearances. At first, they have been cautious of the picture they wished to venture. Nevertheless, over time, they realized it was higher simply to be themselves.
“These days, I want to show who I am and the natural side of myself,” says Sunghoon. “Going forward, as I age, the perception that I would like to have would change as well. As you get older, the way you think also changes. But, at the moment and present, I just want to be who I am in front of other people.”
Followers observed these adjustments, because the members have begun to specific their opinions and bounds brazenly. Jungwon just lately admitted throughout an interview that he felt he was too younger when he first carried out their the group’s track “Fever.” Jake started opening up in regards to the pressures he felt all through his profession. Sunoo, who was given the nickname “Ddeonu” for his cute expressions, has began to show down doing cute poses throughout interviews and livestreams.
“I don’t think being cute all the time is very suitable for who I am at this moment,” Sunoo shares. “Our fans still would love to see me being cute and adorable, so I don’t think I can do away with it completely. So when they want to see that side of me, I go ahead, but I don’t go out of my way to do it when there isn’t any request. That’s the kind of balance I’m trying to strike at this moment.”
Jay has taken it a step additional, happening the group’s official livestream channels to supply recommendation to ENGENEs who’re struggling or in search of steering. He provides his personal life experiences to his phrases of consolation and recommendation, opening up one other aspect to the intense artist.
“Being in this career for the past five years, I’ve come to realize that it’s really impossible to make things up,” he stated. “I believe that one side that we can truly show to people is when we’re true to ourselves. Whenever I do something or think about something, I try to be sincere and honest about my feelings and no longer make things just because I want to be seen in a certain way or leave a certain kind of impression.”
Followers have regarded out for the group’s greatest pursuits, together with commenting on the members’ hectic schedule. As one of the in-demand teams within the business, with a number of comebacks, excursions, vogue reveals, press days, selection reveals, model ambassadorships and writing/producing music, ENHYPEN’s members is aware of what they’ve signed up for in turning into a Ok-pop artist.
“It’s very heartwarming that our fans are very concerned about our health, but I want to say that the very core of everything that we do is coming from our passion,” says Jake. “No one is telling us to do this. We want to do this. We chose this for ourselves. Going back to that thought helps us stay grounded and motivated.”
Though they cherish the “I-LAND” and debut reminiscences of the previous 5 years, they’re waiting for the group’s future in 2025. Jay says this yr marks a big turning level of their careers, highlighted by Coachella, “Desire: Unleash” and the “Walk the Line” world tour.
“This is a consistent flow,” says Jay. “It’s going to be this momentum that will bring us to our next step as ENHYPEN. We will use this as a beginning to venture out into many more fields ahead.”
Sunghoon is trying ahead to creating it to a decade with the group, interested in how that can search for them collectively and individually.
“I’m sure ENHYPEN will be together, but I think we’ll be more active in pursuing our individual pursuits,” he stated. “I’m curious to find out what that will look like and how much more we will have grown [by then]. When we work as individuals, we work hard, and when we get together again, we will work amazingly as a team.”
