Nothing, it appears, instructions the eye of Rams followers greater than the crew’s uniforms.
And on Thursday, the Rams revealed a brand new one as a part of the NFL’s Rivalries program.
The “near black” ensemble and helmet was designed by Nike and the Rams based mostly on the ethos that “We work hard all night to earn the spotlight,” stated Kathryn Kai-ling Frederick, the Rams’ chief advertising and marketing officer.
Rams quarterback Matthew Stafford within the crew’s “near black” uniform.
(Los Angeles Rams)
The NFL revealed the uniforms for the NFC West and AFC East. Different divisions will be a part of this system in every of the following three years.
Groups will put on the uniforms for one sport every season. The Rams will debut their uniforms throughout their Nov. 16 dwelling sport towards the Seattle Seahawks.
The jersey encompasses a Sol, or yellow, horn on the shoulder, and white numbers that embrace small perforations that signify the outside of SoFi Stadium roof.
Rams gamers (from clockwise from left) Kyren Williams, Jared Verse and Puka Nacua wears the crew’s new “rivalry” uniform. (Los Angeles Rams)
The pants embrace blue and yellow stripes. Socks are black.
The matte-finished helmet encompasses a full-curled yellow horn.
On Sept. 10, jerseys for Nos. 8 (Jared Verse), 9 (Matthew Stafford), 12 (Puka Nacua), 17 (Davante Adams) and 23 (Kyren Williams) might be accessible for buy.