The Jaguar Supersport, ’65 Ford Thunderbird and ’73 Alfa Romeo are taken by different purchasers immediately, so Dug — an 8-year-old golden retriever — is being chauffeured to the Sundown Strip in a presidential Cadillac stretch limo for his spa therapies. He’s headed to Collar & Comb in West Hollywood, the place he’ll be getting a blueberry facial and exfoliating mud masks from the identical professionals who groom the mutts of Gwyneth Paltrow, Mark Wahlberg and Dakota Johnson.
Los Angeles is a canine city, no bones about it. On this weeklong collection, we dig into the obsession.
Dug sits upright on the limo’s black Corinthian leather-based seat, flanked by crystal liquor decanters on one facet and a TV and VCR on the opposite. He gazes out the window, tongue hanging out excitedly, because the spiky palm bushes whiz by. Then he flops down and chomps on a stuffed Chewy Vuiton Paris bone toy.
Such is the world of canine wellness in Los Angeles. The objective? “Heal.”
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
Wellness for canines is a distinct segment trade that mirrors the spectrum of wellness therapies for people. As with people, it swings from the enjoyable and rejuvenating to the doubtful. Vet-affiliated therapies embody acupuncture, hydrotherapy and chiropractic care. Diet is its personal subculture that features uncooked and natural meals, dietary supplements and Western and Chinese language natural treatments. On the pampering finish, canine spas and personal practitioners provide therapeutic massage, reiki meditation, inflammation-fighting purple gentle remedy and pores and skin and nail therapies, similar to deluxe “pawdicures.” Fido feeling anxious? Strive forest bathing or see a pet psychic.
Human-centric wellness for canines is “at a high point,” says “Pet Buzz” radio present co-host, Charlotte Reed. One purpose: As vet payments rise, there’s been a larger give attention to preventative care lately — though such preventative wellness is dear, too. Additionally, as self-care for people turns into extra in style, there are merely extra wellness services and products being developed for canines. And an growing variety of pet homeowners now view their canines as youngsters, Reed says. A New York court docket just lately dominated that canines could be legally acknowledged as fast members of the family within the state.
“People are worried about the world. So a lot of people are not having children — and they’re treating their dogs like kids,” Reed says. “Dogs — like kids — are a reflection of your lifestyle. If you’re into health and wellness, that’s what you want your dog to be into.”
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On the identical time, warns American Kennel Membership chief veterinarian Dr. Jerry Klein, pet homeowners have to be cautious to not challenge human needs onto animals that, at finest, don’t share the identical tastes.
“A lot of this stuff, it’s geared to the humans. But what we derive pleasure and relaxation from might create the opposite for a dog that might not want to be touched or handled. People should get their vet’s opinion, always, before doing anything that might affect the dog’s health.”
I enlisted Dug — a wellness beginner whom I’ve identified for years as his homeowners, Jeff and Lisa Alulis, are mates — to bear every week of pampering in L.A. as a way to discover a number of the canine wellness therapies accessible.
Sunday: Sound bathtub for hounds 
Dug enjoys a sound bathtub configured for canines, along with his people, Jeff and Lisa Alulis.
(Robert Gauthier / Los Angeles Instances)
Dug is a happy-go-lucky man. However he had a tough puppyhood, having been deserted at a shelter the place he suffered distemper, a viral illness and heartworm earlier than being adopted. Maybe due to that, he has nightmares, throughout which he kicks his toes and yelps. May a soothing sound bathtub assist? It was value a shot.
Victorious Solomon greeted us at Den City Canine Retreat in a person bun and T-shirt that reads “meditate with your dog.” The ten,000-square-foot area in Cypress Park, which Solomon owns with Lindsay Velez, is a canine “wellness campus” — Canyon Ranch for canines — that features holistic grooming, daycare, hikes and spa companies similar to therapeutic massage, aromatherapy, reiki, animal communication and crystal remedy. It additionally hosts workshops and social occasions for pups and their people: Suppose espresso, DJs and canines.
Solomon led us to a low-lit occasion area that featured a wall-length mural of a forest accentuated by flickering candles and swinging macramé chairs. About 20 canines lay on yoga mats with their homeowners or they milled concerning the room because the free “relaxation concert” started, the sounds of crystal quartz and Tibetan brass bowls commingling with intermittent barking.
Sound healer, Crystal Cao, performs “lower, primal, base tones” to maintain canines calm throughout her sound baths at Den City Canine Retreat.
(Robert Gauthier / Los Angeles Instances)
Sound healer Crystal Cao says she configured the occasion for canines: It was solely half-hour lengthy resulting from their consideration spans (no distracting squirrels inside eyeshot, however nonetheless) and she or he performed “lower, primal, base tones to keep them calm and centered.” However each time she swayed the ocean drum, crammed with beads that mimicked the sound of rain, Dug obtained as much as discover, standing in entrance of it, head cocked to the facet.
Finally, like most different canines there, Dug took a cue from his people and relaxed on his mat as they stroked his fur. He left the sound bathtub seemingly relaxed, per common. However the nightmares persevered.
Would his homeowners carry him again? Completely — if only for the canine social hour that passed off within the yard beforehand.
Monday: Aqua energy coaching and cardio 
Dug walks on a treadmill inside a tank of water to assist construct muscle and enhance cardio at Buddy: Canine Wellness.
(Robert Gauthier / Los Angeles Instances)
Dug is up for practically any water journey. However strolling on a treadmill, in a glass tank crammed with water at chest stage was new to him — and admittedly somewhat scary at first. However the people at Buddy: Canine Wellness in Studio Metropolis have been so affected person he obtained by means of it. (Plus, the spa-like foyer featured soothing, scented candles and a jar of milk bone treats.)
Buddy isn’t affiliated with a veterinary follow. It doesn’t diagnose or prescribe however focuses, as a substitute, on preventive well being by means of health and recreation. In personal classes, canines carry out energy constructing and cardio exercises on an underwater treadmill or in a small swimming pool heated to 85 levels, supposedly to help blood circulation. (The preliminary hourlong go to is $250 with health evaluation; then it’s $100 for 30-45 minutes.) The exercises are zero- or low-impact and simple on the joints, so fitted to older canines or these with arthritis or recovering from accidents.
Dug enjoys an aqua cardio session, in a non-public pool, with Buddy: Canine Wellness proprietor, Jazz Pritchard.
(Robert Gauthier / Los Angeles Instances)
Dug is in glorious well being. So he visited Buddy for recreation — a number of purchasers come to burn off power when it’s too scorching to stroll outside. Dug donned a life jacket within the pool and treaded round within the water, chasing a ball as co-owner Jazz Pritchard led him round in circles on a leash. Dug’s head is so huge that, with the remainder of his physique largely underwater, he resembled a blond, furry Hippo slicing by means of the water’s floor.
If the objective was to tire Dug out, it was met: He slept soundly when he obtained house. However nonetheless: nightmares.
Tuesday: Reiki meditation 
Dug chills out as Stacey Gong, from Tailwagger’s Therapeutic massage, performs a Reiki meditation on him, seaside.
(Robert Gauthier / Los Angeles Instances)
Reiki for people is a Japanese energy-healing modality that, practitioners say, aids leisure, ache reduction and general well being by realigning the physique’s power facilities, or “chakras.” For canines, it seems like a mild petting session.
Reiki practitioner Stacey Gong labored on Dug for half-hour as he laid on the grass, seaside, at Miramar Park in Redondo Seashore. Gong works for Tailwagger’s Therapeutic massage & Hydrofitness, which additionally gives restorative and sports activities massages in addition to inflammation-fighting chilly laser remedy, amongst different companies. Dug gazed out on the ocean by means of the Torrey pine bushes, as Gong smoothed his fur and gently ran her fingers alongside his backbone. She softly squeezed his hip muscle mass, then caressed his midsection, shoulders and neck. Dug flipped onto his again, all 4 paws stretched out large — Reiki was not so dangerous!
Dug gazes out on the ocean after his Reiki session, throughout which his fur was handled with important oils.
(Robert Gauthier / Los Angeles Instances)
“His chakras are in pretty good shape,” Gong stated afterward, as she utilized a collection of 5 important oil blends specifically created for animals. However his third eye chakra, she added, was sluggish.
“It’s swinging in the right direction, but we made it faster, so everything will be in concert,” she stated. “And the dreams — I don’t think they’re bad. It’s more like he’s chasing bunnies.”
Along with his chakras aligned, the wind rippling his thick blond fur and smelling of pungent, earthy oregano oil, Dug stood up, panting merrily, and stared immediately into the L.A. Instances photographer’s lens, as if posing. Now on his third time out, Dug appeared to be feeling assured, extra accustomed to the digicam that trailed him, even seeming to court docket it at instances. Was Dug a wellness influencer within the making?
If that’s the case, Dug already has practically 4,000 followers on Instagram. Images of Reiki, seaside — a quintessential L.A. expertise — stand to spice up that quantity. But when nothing else, the $150 Reiki session was not a foul option to spend a Canine Day Afternoon.
Wednesday: VIP spa therapies 
Dug took a stretch limo to Collar & Comb on the Sundown Strip.
(Robert Gauthier / Los Angeles Instances)
Dug hopped out of the limo at Collar & Comb (the identical limo featured within the 1988 film “Twins,” starring Arnold Schwarzenegger and Danny DeVito) and — like every aspiring wellness influencer — posed for photographs, snout within the air, in entrance of the luxurious, members-only grooming and wellness salon. It was a feast of scents inside: connoisseur rooster toes treats! New plushie toys! Contemporary mint leaves and aloe vera for his upcoming facial!
Collar & Comb is a canine luxurious ecosystem, with three social homes for canines and their people, three grooming salons and 4 personal canine parks, to not point out a fleet of high-end autos to move four-legged purchasers. And Dug obtained the true VIP remedy. He was whisked right into a soundproof “spa suite,” the place the founder, Paul Leonard, and grasp stylist, Yanko Hernandez, ready the substances for his therapies. They swirled hand-muddled blueberries and uncooked honey into natural, sugar-free yogurt for his facial; they stirred exfoliating Japanese volcanic sand into mineral-rich Korean mud for his hydrating masks.
In his pursuit of perfection, Leonard barked orders to his workers with all of the depth of an ER physician in an episode of “The Pitt”: “Towels!” he yelled. (They appeared inside seconds.) “Comb!” (Similar.)
The substances for Dug’s facial, pictured on a cart: hand-muddled blueberries, uncooked honey and natural, sugar-free yogurt.
(Robert Gauthier / Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
(Robert Gauthier/Los Angeles Instances)
Dug took all of it in stride, seemingly having fun with the 2 units of palms rubbing the aromatic meals into his face. He even managed to sneak in a lick, tasting the yogurt.
In the meantime, Dug’s dad was handled to an opulent bathrobe and champagne whereas enjoyable in a therapeutic massage chair as a mixture of lo-fi jazz and jungle rock performed on the sound system. He watched Dug getting pampered by means of the glass wall.
Dug was blown dry and completed off with a hotel-grade, natural cotton towel, rubbed with nourishing paw-balm and spritzed with “show dog” scent cologne. He didn’t be a part of Collar & Comb given the $75 month-to-month dues minimal (which doesn’t embody the price of therapies), however he memorialized the expertise with one other spherical of photographs, this time posing with an infinite cow knee bone in-mouth, a last deal with to prime off the indulgent day.
Thursday: Deep tissue therapeutic massage 
William Riddle offers Dug a deep tissue therapeutic massage within the Alulis’ yard.
(Jeff Alulis)
Dug might have loved his afternoon with William Riddle, a licensed canine masseuse, probably the most. For one, Riddle’s Doggissage is cellular, touring by means of components of Orange County and Los Angeles. So Dug obtained to calm down within the consolation of his personal yard throughout his deep tissue therapeutic massage. And the $50 hourlong therapeutic massage was primarily a vigorous petting session, although totally different than the Reiki he’d skilled. Riddle utilized growing levels of strain, gently loosening up Dug’s muscle mass at first, and stimulating circulation, earlier than going deeper.
Dug notably loved the scalp therapeutic massage — two paws up.
(Jeff Alulis)
Dug stretched out on a blanket by the swimming pool, a fountain trickling close by. Riddle observed that, like many canines, Dug’s neck space was tight — canines put 60% of their weight on their entrance legs, stressing their necks, Riddle defined — and so he spent extra time massaging that space. Positive by Dug! Riddle carried out somatics on Dug, slowly and easily shifting his limbs to supposedly refine brain-muscle connection. Positive by Dug! Riddle even used a small metallic software that regarded like a comb to assist relieve rigidity. It was like being brushed. Additionally high quality — two paws up!
Riddle performs canine therapeutic massage for each leisure and rehabilitation — he says that it relieves muscle rigidity and stress, will increase blood movement and mobility and should ease ache from arthritis. However he strongly recommends discussing it with a veterinarian first.
Dug ended his therapeutic massage with a beef stick deal with — he’d have his new finest pal again to the home any day!
Friday: Non-public, members-only social membership 
Dug socializes at a non-public, membership-only canine park in Santa Monica.
(Jeff Alulis)
Social connection is a key tenant of wellness. So Dug ended his week at Canine PPL, a non-public, members-only canine park in Santa Monica with a workers of eerily lovely individuals. It’s like Soho Home for pups. For $120 per 30 days, members can go to as usually as they’d like. Pet homeowners should submit vet and vaccine data and canines bear a “temperament test” earlier than being accepted. The pretend grass-laden park can also be monitored by “rufferees,” who’re skilled in canine security and habits.
It’s as a lot a group for people, with a restaurant and bar (cocktail of the day: muddled hibiscus margarita) and high-speed Wi-Fi so canine homeowners can work from the park whereas their pets play off-leash. Occasions embody health lessons and trivia nights.
The facilities desk at Canine PPL contains canine sunscreen, towels and contemporary water.
(Jeff Alulis)
Dug trotted in, gleaming from his facial and relaxed from his therapeutic massage, and instantly made new mates. After stopping on the facilities desk for contemporary water, towels and doggie sunscreen, Dug tussled with one other golden retriever, Bubbles, who was carrying a Goyard collar from Paris. However in the end, she was too costly for his style.
Then he bonded with a German shepherd named Gino — the most well-liked man within the park. Dug was a part of the in crowd! Quickly they have been a threesome, with a Goldendoodle named Harry.
Dug enjoys a tenant of wellness — social connection — at Canine PPL.
(Jeff Alulis)
(Canine park gossip: Harry had a crush on Gino too and that stirred tensions between him and Dug.)
Regardless of: The go to was totally gratifying, the right option to cap off every week of wellness in Los Angeles.
Dug having fun with the VIP remedy in Collar & Comb’s stretch limo.
(Robert Gauthier / Los Angeles Instances)
