X CEO Linda Yaccarino mentioned Wednesday she is leaving her function at Elon Musk’s social media firm after two years.
“When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company,” she wrote in a put up on the platform.
“I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App,” she added.
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Yaccarino joined X, then generally known as Twitter, in 2023, about six months after Musk’s tumultuous takeover of the platform. She got here from NBCUniversal Media, the place she had been serving because the chair of the corporate’s international promoting and partnerships.
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“I’m incredibly proud of the X team – the historic business turn around we have accomplished together has been nothing short of remarkable,” Yaccarino mentioned Wednesday. “We started with the critical early work necessary to prioritize the safety of our users—especially children, and to restore advertiser confidence.”
The X government navigated a number of main modifications on the platform, together with its rebranding from Twitter to X, in addition to quite a few crises.
Advertisers fled the location after Musk’s takeover, as he started rolling again varied content material moderation insurance policies and restoring beforehand banned accounts, together with that of President Trump.
Yaccarino’s efforts to convey advertisers again on board have been sometimes derailed by Musk. In late 2023, the X proprietor lashed out at advertisers who had pulled their spending over a report that the platform was putting adverts subsequent to white nationalist content material, telling them to “go f‑‑‑ yourself.”
Her departure comes as Musk has sought to mix the social media firm together with his synthetic intelligence (AI) agency xAI. He introduced in March that xAI had acquired X in a $45 billion deal.
“Now, the best is yet to come as X enters a new chapter with @xai,” Yaccarino wrote Wednesday.
“X is truly a digital town square for all voices and the world’s most powerful culture signal,” she added. “We couldn’t have achieved that without the support of our users, business partners, and the most innovative team in the world. I’ll be cheering you all on as you continue to change the world.”
Up to date at 11:18 a.m. EDT
