Sydney Sweeney’s Americana is dealing with painful outcomes on the field workplace. Led by Sweeney (Penny Jo Poplin) and Paul Walter Hauser (Lefty Ledbetter), the film follows a bunch of South Dakotan locals who erupt into violence after discovering the presence of a Lakotan Ghost shirt. The film was initially proven in 2023 earlier than being extensively launched on August 15.
Americana debuted to optimistic evaluations, incomes a 69% Tomatometer rating on the evaluation aggregator Rotten Tomatoes. It has not but earned a Popcornmeter rating, as there are fewer than 50 verified scores. Sadly, the restricted response from basic audiences displays the film’s poor field workplace debut.
After showing in 1,100 theaters, Americana’s field workplace outcomes have been disappointing. Based on The Hollywood Reporter, the film is predicted to complete the weekend with $840,000, with a median of about $460 earned per theater. That will be sufficient to earn a Sixteenth-place end on the field workplace, which means that it might not even seem on most charts.
What The Painful Field Workplace Means For Americana
Paul Walter Hauser as Lefty Ledbetter and Sydney Sweeney as Penny Jo Poplin in Americana
After a two-year look forward to this film’s launch, the field workplace reception was devastating. With a sub-$1 million complete in its first weekend, it’s unlikely that many theaters will provide something greater than the contractually obligated quantity of showings, and future weeks would have suffered from any drops regardless.
Westerns have had a bent to endure on the field workplace because the COVID-19 pandemic started, as even Kevin Costner’s Horizon: An American Saga did not seize a lot consideration in theaters. Ari Aster’s Eddington additionally proved to be a dud, incomes round $12 million on a $25 million price range. Whereas all genres have been turbulent, Westerns have particularly struggled.
Westerns are actually extra outstanding on TV, as Yellowstone, Longmire, and Justified have reinvented the style.
Fortuitously, Americana can have one other likelihood on the subject of streaming. The rise of streaming platforms has utterly reinvented Hollywood’s conventional calculus, as many films have discovered success on Netflix, HBO Max, and different giants even after having poor preliminary receptions. Whereas there isn’t any assure of success, it may nonetheless assist repay a number of the manufacturing prices.
Our Take On Americana’s Poor Field Workplace Outcomes
Paul Walter Hauser as Lefty Ledbetter and Sydney Sweeney as Penny Jo Poplin in Americana
Whereas it’s disappointing to see these outcomes, it isn’t particularly shocking. The 2-year delay between the preliminary screening and its theatrical launch hindered the film’s momentum, and a scarcity of considerable advertising was additionally devastating.
The film doubtless additionally suffered after Sweeney’s controversial advert marketing campaign stripped consideration away from the manufacturing. Any hope for its advertising was impacted when the American Eagle advert left Sweeney steeped in divisiveness. It’s unlikely that this was the first reason for the field workplace end result, nevertheless it was unlucky for the discharge.
Provided that so few folks watched this film, there won’t be a lot word-of-mouth promotion. Streaming ought to provide a second likelihood, however it’s undoubtedly not the end result that Sweeney or Hauser have been in search of. Americana merely seems to be one other field workplace bomb.
Americana
Launch Date
August 15, 2025
Runtime
110 minutes
Director
Tony Tost
