President Trump started hawking a brand new enterprise enterprise on Monday: Official Trump fragrances that retail for a whole bunch of {dollars} per 3.3-ounce bottle.
“These are only official Fragrances by President Trump!” the GetTrumpFragrances.com web site reads, noting that it is also the one official place to buy them.
The president took a break from the problems which have dominated his social media messages in latest days — political feuds, the immigration crackdown and the promotion of his agenda-setting “One Big Beautiful Bill Act” — to hype the newest signature product on his Reality Social web site.
“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women,” he wrote Monday night. “Get yourself a bottle, and don’t forget to get one for your loved ones too.”
“Enjoy, have fun, and keep winning!” the president added.
Trump included pictures of the $249-per-bottle “Victory 47-45” female and male fragrances, a nod to his election wins final fall and in 2016. The colognes are available in golden statuettes of the president wearing a enterprise swimsuit along with his distinctive, thick signature on the backside.
Different scents featured on the positioning embrace female and male variations of a sold-out “Victory” cologne that is available in a golden bottle with Trump’s bust on high, and a $199-per-bottle “Trump” line in a glass bottle emblazoned with a picture of Trump elevating a clinched fist with the phrases “Fight, Fight, Fight” throughout the entrance, referencing the assassination try he survived throughout a marketing campaign rally in Butler, Pa., final yr.
On the linked web site, the fragrances are described as “a tribute to the Trump legacy, blending premium craftsmanship with a distinctive style.”
“Our fragrances are curated to capture the essence of success and determination, with each scent symbolizing victory and strength,” the web site reads. “Spray on Fight, Fight, Fight, and feel the immediate power!”
“Our fragrances are high-quality products and a testament to the 45th President, Donald J. Trump,” it provides.
The primary shipments of “Victory 45-47” are slated to exit in early December.
The perfume merchandise are being offered by an organization known as 45Footwear LLC through Trump’s identify, picture and likeness partnership with CIC Ventures LLC, which can be behind the expensive sneakers, watches and different branded objects that Trump promoted whereas campaigning for reelection final yr.
The web site says 45Footwear, LLC, it’s “not owned, managed or controlled” by the president, the Trump Group or CIC nevertheless it pays CIC for the branding deal. The Trump fragrance website additionally stresses that it’s a licensing association solely and that the president has no affect on the cologne, and it’s “not political and has nothing to do with any political campaign.”
CIC Ventures was valued between $1 million and $5 million, in line with Trump’s most up-to-date monetary disclosures for 2024, nevertheless it’s unclear precisely how a lot Trump is making from the possible multi-million-dollar licensing settlement.
Trump’s critics and ethics consultants have voiced considerations concerning the president’s signature enterprise endeavors, together with the Reality Social platform, cryptocurrency and NFTs that he has touted on high of pricy retail merchandise, as potential conflicts of curiosity amid his return to the White Home this yr.
