It is early September, which suggests Apple has unveiled its latest lineup of AirPods, watches and iPhones, together with a brand new model of the latter that is in contrast to others earlier than it.
Alongside iPhone 17, Apple debuted the iPhone Air on Tuesday, calling it “the thinnest iPhone ever made.” It is available in at 5.6 millimeters thick, greater than 2 millimeters thinner than the iPhone 16 and the iPhone 17, additionally unveiled Tuesday. For comparability, the iPhone Air is about as thick as three quarters stacked on prime of one another. The iPhone 16 and 17 are almost the equal of 5 quarters.
At 5.82 ounces, the iPhone Air is about 0.2 ounces lighter than the iPhone 16 and 0.4 ounces lighter than the iPhone 17. The display screen, measuring 6.5 inches diagonally, can be barely bigger than the 6.1- and 6.3-inch shows on the newer iPhone fashions.
Apple additionally touted its titanium design, improved scratch resistance, and prolonged battery life, however what you might discover essentially the most comes all the way down to the digicam techniques.
On the entrance, the Air will characteristic Apple’s latest expertise, the Heart Stage digicam with a sq. sensor. This provides a “wide field of view,” which suggests you not want to show your cellphone horizontal to take a selfie — or a “groupie.” AI will alter the digicam’s subject of view to verify everyone seems to be included within the occasion of a groupie, too.
You may additionally discover a significant distinction on the reverse.
For the reason that unique iPhone, Apple has put the digicam within the higher left nook of the again facet. The digicam will stay there on the Air, however in a smaller plateau that flows alongside the highest of the cellphone relatively than within the conventional left-corner sq.. You’ll be able to see the iPhone Air under:
The iPhone Air is displayed throughout an announcement of latest merchandise at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. (AP Photograph/Godofredo A. Vásquez)
For comparability, here is a have a look at latest iPhone fashions, in addition to the soon-to-be out there iPhone 17:
An individual holds an iPhone 14 Professional at an Apple occasion on the campus of Apple’s headquarters in Cupertino, Calif., Wednesday, Sept. 7, 2022. (AP Photograph/Jeff Chiu)
The digicam lenses on the iPhone 15 cellphone is proven throughout an announcement of latest merchandise on the Apple campus in Cupertino, Calif., Tuesday, Sept. 12, 2023. (AP Photograph/Jeff Chiu)
The brand new iPhone 16 is displayed throughout an announcement of latest merchandise at Apple headquarters Monday, Sept. 9, 2024, in Cupertino, Calif. (AP Photograph/Juliana Yamada)
The iPhone 17 Professional is displayed throughout an announcement of latest merchandise at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. (AP Photograph/Godofredo A. Vásquez)
For those who’re acquainted with smartphones, or maybe use the Google Pixel, you might discover a similarity between Apple’s new plateau and that seen on Google’s system:
New Google Pixel telephones on show at Made By Google at Google on Tuesday, Aug. 13, 2024, in Mountain View, Calif. (AP Photograph/Juliana Yamada)
The gadgets fluctuate elsewhere. In comparison with the Google Pixel 10, unveiled final month, the Apple Air is lighter by 1.38 ounces, thinner by about 2 millimeters, and has a bigger show by 0.2 inches.
Like Google, nevertheless, Apple is conserving its costs steady throughout its latest telephones: $799 for the iPhone 17, $1,099 for iPhone 17 Professional, and $1,199 for iPhone 17 Professional Max. iPhone Air will begin at $999. They’re all out there for preorder beginning on Sept. 12.
Most of that aligns with the pricing Apple has rolled out with its new iPhones over the past 5 years — apart from the Professional, which is $100 dearer this yr. However that also falls throughout the $800 to $1,200 vary that the corporate has outlined between its most elementary and prime choices since 2020.
Tuesday’s lineup marks the primary telephones Apple has launched since President Trump returned to the White Home and unleashed a barrage of tariffs impacting items that companies promote and customers purchase every single day.
Along with the iPhone 17, Apple additionally unveiled different gadget updates on Tuesday — together with AirPods Professional 3, Apple Watch Sequence 11 and Apple Watch Extremely 3.
Amongst updates to Apple’s latest AirPods is dwell translation, which makes use of on-device AI to translate when different languages are spoken across the particular person utilizing them. Comparable dwell translation choices have been rolled out by rival Google for its Pixel merchandise. Apple’s AirPods Professional 3 will likely be priced at $249.
Apple boasted a brand new “sleep score” monitoring characteristic and hypertension notifications for its Sequence 11 good watch. The hypertension characteristic flags for potential hypertension — taking information from the center charge sensor and analyzing it for patterns associated to hypertension. Apple on Tuesday famous that this characteristic remains to be pending approval from the Meals and Drug Administration (FDA).
In the meantime, Apple says its newest high-end sports activities watch — the Extremely 3 — now options the largest show and longest battery life seen in any of the corporate’s watches, amongst different updates. Obtainable beginning Sept. 19, the Extremely 3 is priced at $799, whereas the Sequence 11 is $399. Apple’s newest replace to the Apple Watch SE, its easiest watch providing, will likely be $249.
Whereas Apple has largely stored up with the competitors, it’s lacking one providing Google and different cellphone producers have produced: a foldable cellphone.
“I think there are some people who will be anxious for that,” Bob O’Donnell, president of TECHnalysis Analysis, advised The Related Press.
The Related Press contributed to this report.
